| Infonox identifies two broad categories of customer needs regardless of industry:
Category 1 customers have the following characteristics
- Long time to market framework
- Complex networks
- Well entrenched market for financial services
- No prior self-service experience
- High number of services
These customers need the highest level of customization.
Category 2 customers have the following characteristics
- Shorter time to market framework
- Simpler networks
- Experience of self-service but no experience of financial and/or transactional kiosks
- Fewer services required
These customers benefit from Infonox’s product solutions such as TRANSIT and PASS
|
